This Wiki is for sharing free online tools that can be used for PR. Please add any services, sites and tools that you have used with success.
Tools are what they can be used for:
Google
Synonymous with searches “Google it”, it provides a neat set of tools under one roof - Web, News, Blog, Alerts, Archive.
News - breaking news, most high visibility and real time search results available
Blog - real time blog tracking
Archive - check news mentions in a set time period.
Alerts – The easiest way to keep track on buzz around a keyword. Set it up once and let Google do that work!
Google Analytics
Analytics provides an overview of traffic to your site. Where they are from, how they got there, what they looked at, how long they stayed etc. Analytics is perfect for analysing campaigns and value of any inbound links and reception of outbound activities.
Technorati
Not as robust as Google, some bugs mean it hasn’t totally cracked being the “Google of blogs”. None the less Technorati is a good measure of mentions and a good resources for evaluating the influence of a blog (Technorati rank and authority).
Twilert
Much like Google alerts a service that searches on your behalf, this time only within the world of Twitter. A real 2.0 tool for seeing what is be said about specific keywords and who by.
